How might we improve the music production process through simple sound sharing?

Problem Assumption

• Difficulty in finding unique sounds, and collaboration in the music production process while alack of freedom in sharing lofi phone recordings.

Process

• Research and Testing: Market research, customer interviews, usability testing

• Defining Goals: Explore user needs, falsify assumptions, design product fitting production process

• Methodology: Secondary research, competitive analysis, MVP usability feedback, journey mapping

Iterations

• Feedback and Changes: Iteration based on user feedback, refining problem focus to feedback tools and collaboration

• Prototyping and Testing: Developed and tested prototypes, continuous iteration to improve usability

Final Designs

• Iterated Mid-Fidelity Prototype: Clickable

• Bubble Prototype: Web application

Impact

• Market Penetration: Onboarded 50 music producers within the first month post-launch but invalidated the concept due to other options and existing sounds that producers and sound experts already found valuable enough.

Prior user testing and interviews with the landing page showed light evidence of desirability leading to further research and testing

The next steps lead to a soft launch strategy that aimed to show a live product to producers and artists for stronger evidence